From Moral Failing to Disease essays

From Moral Failing to Disease articles Styles change in almost everything - including the famous and clinical assessments about liquor addiction. 50 years back, a great many people (counting clinical experts just as heavy drinkers themselves) accepted that liquor addiction was an issue of unrestrained choice: People became heavy drinkers since they decided to drink and didn't have the good (or enthusiastic or mental) capacity to quit drinking. In the course of recent decades, thoughts regarding the main drivers of liquor addiction changed considerably as the pendulum swung from one outrageous (for example liquor addiction is an ethical shortcoming) to the other (liquor abuse is an infection brought about by a hereditary inclination). In the previous decade, the pendulum has started swinging back marginally with the goal that now generally clinical and social-work experts see liquor abuse as an educated conduct - despite the fact that there is additionally in spite of the fact that there is little uncertainty most drunkards have some component of hereditary inclination for the condition. This paper investigates the marvel of liquor addiction as we comprehend it at this point, as a condition that is incompletely learned (for example the aftereffect of openly occupied with decisions) and mostly hereditary. The topic of whether liquor addiction is a gained conduct or a hereditary or a mix of the two probably won't appear to be horribly significant either to the alcoholic who is enduring or to her or his family and companions who endure too. Be that as it may, in truth it is critical in wording of how one treats the condition - and furthermore in how the condition is seen socially. We can attract a similarity to a condition like diabetes: It doesn't minimal great to address somebody about the significance of good dietary patterns furthermore, ordinary exercise to forestall diabetes if their condition is hereditarily based (in spite of the fact that obviously diet and exercise can at present assistance to control it), be that as it may, it does a gigantic measure of good to converse with a person about ecological components if their diabetes is caused b... <!

Strategic Recommendations for Red Bull

Vital Recommendations for Red Bull Keeping the Red Bull Flying - Vital Recommendations to Buildâ the Brand and Drive Revenue Growth Since its dispatch in 1995 in Austria, Red Bull has, fundamentally, made the hip and trendy class of â€Å"functional vitality drinks†. Its showcasing program has been the embodiment of â€Å"buzz† advertising in which pull techniques are used to grow item dissemination efficiently on a worldwide scale. The advancement of Red Bull has been unadulterated and centered around the components of the item: the unmistakable silver and blue 250mL can, the solitary commercial center contribution, the one of a kind logo and hidden mantra â€Å"Energy Drink† followed by a crusade of specific prologue to the especially â€Å"cool† customers by means of inspecting and underwriting by characters equivalent with the brand character of the item. In light of results alone, the astoundingly reliable (yet with the remarkable irregularity of the United Kingdom item presentation) showcasing plan has been an enormous accomplishment as confirm by the passageway of such a large number of â€Å"me-too† items. Regardless of the passage of the â€Å"big dogs† (i.e., Coca-Cola, Pepsi, et al), Red Bull had figured out how to accomplish deals of close to $1billion before the finish of 2001. The accomplishment of the grain is additionally clear by the over the top value premium that purchaser are eager to pay ($1.99 $3.00) for simply 8.3 liquid ounces of item that was as of not long ago, just accessible in a solitary serving (introductory contribution of 4-packs held the estimating per ounce of the single serving size). The focused on crowd for this item is, â€Å"anyone†¦ who is exhausted [mentally or physically].† Despite this shotgun approach, entrance is far more profound in more youthful socioeconomics, particularly the 14-19 gatherings (65% in Austria, 28% in the UK). A huge piece of the product’s proceeding with progress is the uniform consistency of the brand picture as it is situated in each market. Contending based on an exceptional item consumable by anybody with the widespread need to diminish weakness, the item has exploited and stayed on top by the upkeep of a top notch item that satisfies a ‘commoditized-niche’ need of the buyer. As far as the Red Bull’s serious position, the rise of the classification and the achievement of Red Bull has made an exceptionally serious field of me-as well and novel items. In spite of this opposition, Red Bull stays an enormous yet specialty item that has become an incredible â€Å"original† brand. Dangers to their market position incorporate the wake of new and existing items from organizations with profound pockets, broad appropriation systems and considerable promoting ability †a portion of the 75% (in the UK) piece of the pie will be lost (Choeke 2005, p.3; Clark 2005; Euromonitor 2005, p. 3). The open doors that Red Bull has are an immediate consequence of their shortcomings: a solitary item made in a solitary area. This is the encapsulation of the clichã © that cautions against placing every one’s egg into a solitary crate. As an outcome, Red Bull puts a solid accentuation on traditionalist stock procedures by having 45 †60 days of items at dissemination focuses (in the US) (Modern Materials Handling 2005), p. 11). While the accentuation on being at the rack is splendid, this speaks to a noteworthy (up to practically 17%) of ones yearly volume lounging around †17% of one’s yearly income tied up in accounts receivables. To keep on expanding upon this achievement, it is suggested that Red Bull think about a two-crease procedure. To begin with, there is impressive value in the brand and the drink that can be utilized essentially in a brand expansion of an item, for example, a ‘energy bar’. The key danger of this system is that the unadulterated, particular item offering of today will be weakened. Regardless of this hazard, the expansion of what Red Bull really speaks to doesn't really weaken yet can almost certainly fortify the possibility that the brand of Red Bull speaks to, â€Å"what you devour [not just drink] when you are fatigued† versus the more confined â€Å"drink† cateogory. By reclassifying the casing of-reference, the class can be viably broadened and a like-marked item, for example, â€Å"Red Bull Solid Fuel† can adequately catch cash left on the table while introducing negligible dangers for harming the current generous brand value of the drink item alo ne. This brand augmentation is perfect with the soul of the present item, a key factor in the probability of customers tolerating and in any event, grasping an extra item (Yeung Wyer 2005, p. 495). An option to â€Å"SolidFuel† is an extra refreshment, for example, a games drink. While this is a real chance, the danger of brand weakening is more prominent as the two items are refreshments however expected for various customers. SolidFuel is an alternate however related classification that tries to increase a bigger portion of wallet however not really extending the current client base. This item will supplement as opposed to possibly contend with the first Red Bull item and use the worldview of a â€Å"branded house† instead of a place of [potentially competing] brands (Aaker Joachimsthaler 2000, p. 9), Notwithstanding endeavors to develop incomes through brand expansions, an extra proposal insinuated before, it that Red Bull ought to grow creation from exclusively Austrailia to a site in Europe and North America. By having a solitary office to item for a globe, pointless expenses are being incorporated with the flexibly chain. Notwithstanding being compelled to create, oversee, move and store gigantic amounts of material, there is the nearness of a lot of hazard if something ought to occur. With however a couple of extra locales, hazard can be practically disposed of and circulation and holding costs altogether decreased. To address the worry of the way that Red Bull is seen to be a niche’ item, it is prescribed that a move be made to manufacture brand mindfulness and explicitly to infiltrate both more profound and in extra segment portions, it is suggested that Red Bull create broad communications notices, for example, TV spots. These clasps should include a key â€Å"fatigue driver†. By this, it is implied that exercises other than outrageous physical effort ought to be used, for example, A lengthy, difficult experience trip †This should include a moderately aged, yet very much prepared business truck driver that centers around a course map. This guide ought to noticeably highlight a long queue which crosses a few states. Further, this individual ought to shun espresso, rather, he ought to be demonstrated excitedly devouring a Red Bull . A progression of ‘relentless’ gatherings †This clasp should show a clock demonstrating an early hour and a conference ‘in progress’ that, as indicated by the clock, continues onward. Like the above model, the shot ought to exhibit that Red Bull is an alluring alternive or substitute for espresso and could likewise play upon the element s of reliable nature of Red Bull (versus the fluctuation of a secretary’s espresso making expertise). An overwhelming school task †The undeniable shot would incorporate an examination bunch at a late hour†¦ simply starting to read for a significant trial of tackle a long issue. Obviously, Red Bull is there. Every one of the above situations are illustrative of mental or physical exhaustion and the â€Å"break-through† that can be achieved by the key advantages and quality of the Red Bull item. These likewise especially loan themselves both to mark augmentation and expansions of the current ‘most liable to use’ segment section. In rundown, Red Bull has seen apparently relentless achievement of a solitary item. By making moves to at the same time dispatch â€Å"SolidFuel†, the outcome will be the achievement that is accomplished essentially by meeting the effectively communicated needs and wants of the promoting with an item that is situated to use the present mindfulness, acknowledgment, and picture of the present item. As this methodology involves the formation of a class expansion, there is insignificant danger of the weakening of the incredible center brand esteem and the picture that is right now held. Further, to keep up and even form the business sectors for these items, Red Bull should move away from the fruitful animation type ads and spotlight on the â€Å"next thing† for a whimsical customer mass. This publicizing ought to be of an experiential nature that centers around circumstance where Red Bull [products] can be used for a key advantage while every commercial â€Å"closes† with a focal brand strengthening picture, for example, the Red Bull logo. Works Consulted Aaker, D., and Joachimsthaler, E. (2000, Summer). â€Å"The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge†. California Management Review, (42)4, pp. 8-23. Choeke, M. (2005, October 11). â€Å"Coke Eyes Red Bull with Launch of Still Energy Drink†. Promoting Week. October 11, 2005 version. Clark, N. (2005, December). â€Å"Coca-Cola adds Taurine to Product†. Promoting, December 14, 2005 version. Euromonitor. (2005, December). â€Å"UK Market for Functional Drinks†. Euromonitor †Market Research Monitor. Gotten to online March 9, 2006. Present day Materials Handling. (2005, December). â€Å"How Red Bull Puts a Charge in It’s Supply Chain†. Present day Materials Handling, p. 11. Yeung, C., and Wyers, R. (2005, November). â€Å"Does Loving a Product Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations†. Diary of Marketing Research (42), pp. 495-506.

Soc project 2 Essay Example | Topics and Well Written Essays - 1500 words

Soc venture 2 - Essay Example They in the long run discover a spot where they interface with one of them and afterward begin life once again the spot. The conventional life they leave is delineated when they convey their gear in a skin that they later on use as the covering material for their homes (National Film Board of Canada, 1967). The social subject is set such that lady does tasks that are very not quite the same as those attempted by men in any conventional society. As men keep themselves occupied with development of their Eskimos it is unmistakably demonstrated that there is cozy connection between the relatives when their female partners helps them via hefting stones to put around the Eskimo. This film gives out the genuine image of what occurred in the Eskimo life and lifestyle before the times of the European cultural assimilation. The social and the monetary life significantly relied upon the utilization of land and angling. Life over the ice locales was absolutely thorough. People of the Eskimos abs olutely battled to get by. (National Film Board of Canada, 1967) The conventional lifestyle is completely depicted in a way that it shows ladies doing their errands in a manner that is entirely unexpected from the cutting edge set ups where individuals utilize present day methods for nourishment planning, stockpiling, transportation and lodging framework; in this set up it is exceptionally customary. The conventional tasks that were specific dispersed by sex and this is unmistakably indicated when men set aside the majority of their effort to do substantial employments related with their manliness nature and ladies take the errands that are related with their ladylike nature, for example, dealing with the kids and nourishment readiness. There is that sort of shared understanding and regard that is appeared among the relatives where the youngster complies with the sets of the mother, the man and the lady show that cozy relationship of a spouse and a husband. The utilization of motions is broadly utilized in the film particularly when

Rachel Fowler 2016 Best and Brightest

Rachel Fowler: 2016 Best and Brightest by: Jeff Schmitt on December 07, 2015 | 0 Comments Comments 453 Views December 7, 2015Rachel FowlerCarnegie Mellon University, Tepper School of BusinessHometown: Apex, N.C.High School: Holly Springs High SchoolMajor: Business AdministrationMinors: Arabic Language Culture, Health Care Policy ManagementFavorite Business Courses: Finance, Operations ManagementExtracurricular Activities, Community Work and Leadership Roles During College Beta Gamma Sigma International Honor Society, Alpha Kappa Psi Vice President of Administration (present), Global Medical Brigades member (2013-2014), Lambda Sigma Honors Society Vice President of Administration (2013-2014)Where have you interned during your college career? UNC Healthcare PR Intern, Raleigh, NCUnited Nations Relief and Works Agency Research Intern, Amman, JordanCigna Global Marketing Intern, Hartford, CTDescribe your dream job: I would love to lead humanitarian aid projects regarding health an d education for communities either abroad or in the U.S. My immediate goal is to research sustainable methods to improve communities that suffer from displacement or emergency situations.What did you enjoy most about majoring in a business-related field? I enjoyed learning about all the subjects within business, such as finance, operations, and marketing, and how they intersect. I also enjoyed learning about the combination of technology and business to make operations more efficient. Overall, I love how business can apply to all industries, including non-profits, and requires an understanding of multiple markets.Where would you like to work after graduation?  I would like to work for an international development agency such as Development Alternatives or an NGO such as Save the Children. I would find considerable enjoyment and fulfillment with a role in research, project management, or consulting.What are your long-term professional goals? Long-term, I want to work for USAID or a UN entity such as UNICEF or UN Women. My vision is to be a program director for humanitarian aid programs either abroad or domestic. I plan on living in the U.S., but I expect a job like this will take me to around the globe and build my international experience.â€Å"I knew I wanted to major in business when†¦I read about Helene Gayle, the CEO of the nonprofit CARE at the time, and her investment in her international development work.†Ã¢â‚¬Å"If I didn’t major in business, I would be†¦a mathematics major. I love math, and this quantitative background could still apply to my interest in a career in research.†Ã‚  Ã‚  What was the happiest moment of your life? I have had many happy life moments, but I would say the happiest is a combination of the time I have spent with my good friends at Carnegie Mellon. They have challenged my beliefs and have brought me so many laughable memories that lifted me up through the workload and stress of college.Which academ ic or personal achievement are you most proud of? Last year, I studied abroad in Amman, Jordan, through a program that allowed me to conduct my own research project. I interviewed Syrian refugees, health clinic employees, and United Nations Population Fund employees on the health effects of child marriage among Syrian refugees. Although my research was short-term, I can apply it to future research that hopefully will find sustainable ways to prevent the health effects of child marriage. I was very passionate about this project and feel proud to lead its implementation.What animal would you choose to represent your professional brand? In terms of my professional brand, I prefer to listen and to observe as much as I can before taking any action, so I think an owl best represents me.Who would you most want to thank for your success? Both of my parents are at the core of whatever success I enjoy. They’re very open-minded and accepting of whatever I pursue, and they provide a very supportive environment.Fun fact about yourself: When I was in the first grade, I broke the adult record at my karate studio for most kicks without putting my leg down.Favorite book: As I Lay DyingFavorite movie: Pan’s LabyrinthFavorite musical performer: Frank SinatraFavorite vacation spot: Anywhere in the mountainsWhat are your hobbies? Dancing, painting, runningWhat made Rachel such an invaluable addition to the Class of 2016? â€Å"Classmates like Rachel make the Tepper School such an enriching student environment. I’d say that her educational and career goals are very interesting and quite distinctive. There are not many students like her, who learn Arabic, study abroad in Amman, Jordan, and want to work in health care policy in the Middle East.†Stephen G. Pajewski Executive Director Tepper School Undergraduate Business Program, Carnegie Mellon University   Page 1 of 11

Difference Between Anatomy and Physiology

Anatomy and physiology are two related biology disciplines. Many college courses teach them together, so its easy to be confused about the difference between them. Simply put, anatomy is the study of the structure and identity of body parts, while physiology is the study of how these parts function and relate to one another. Anatomy is a branch of the field of morphology. Morphology encompasses the internal and outward appearance of an organism (e.g., is shape, size, pattern) as well as form and location of external and internal structures (e.g., bones and organs -- anatomy). A specialist in anatomy is called an anatomist. Anatomists gather information from living and deceased organisms, typically using dissection to master internal structure. The two branches of anatomy are macroscopic or gross anatomy and microscopic anatomy. Gross anatomy focuses on the body as a whole and the identification and description of body parts large enough to be seen with the naked eye. Microscopic anatomy focuses on cellular structures, which may be observed using histology and various types of microscopy. Physiologists need to understand anatomy because the form and location of cells, tissues, and organs are related to function. In a combined course, anatomy tends to be covered first. If the courses are separate, anatomy may be a prerequisite for physiology. The study of physiology requires living specimens and tissues. While an anatomy lab is primarily concerned with dissection, a physiology lab may include experimentation to determine the reaction of cells or systems to change. There are many branches of physiology. For example, a physiologist may focus on the excretory system or the reproductive system. Anatomy and physiology work hand-in-hand. An x-ray technician might discover an unusual lump (change in gross anatomy), leading to a biopsy in which the tissue would be examined on a microscopic level for abnormalities (microscopic anatomy) or a test looking for a disease marker in the urine or blood (physiology). Studying Anatomy and Physiology College biology, pre-med, and pre-vet students often take a combined course called AP (Anatomy and Physiology). This anatomy portion of the course is typically comparative, where students examine homologous and analogous structures in a variety of organisms (e.g., fish, frog, shark, rat or cat). Increasingly, dissections are being replaced by interactive computer programs (virtual dissections). Physiology may be either comparative physiology or human physiology. In medical school, students progress to study human gross anatomy, which involves dissection of a cadaver. In addition to taking AP as a single course, its also possible to specialize in them. A typical anatomy degree program includes courses in embryology, gross anatomy, microanatomy, physiology, and neurobiology. Graduates with advanced degrees in anatomy may become researchers, healthcare educators, or continue their education to become medical doctors. Physiology degrees may be granted at the undergraduate, masters, and doctoral level. Typical courses may include cell biology, molecular biology, exercise physiology, and genetics. A bachelors degree in physiology can lead to entry-level research or placement in a hospital or insurance company. Advanced degrees may lead to careers in research, exercise physiology, or teaching. A degree in either anatomy or physiology is good preparation for studies in the fields of physical therapy, orthopedic medicine, or sports medicine.

Freedom Riders By Rosa Parks Actions And Advised By Martin...

Freedom riders fought for racial equality among African Americans in America in the 1960’s. Their purpose was to first stop segregation of transportation, and then later expand to racial equality everywhere. They were inspired by Rosa parks actions and advised by Martin Luther King Jr. The freedom riders protests lasted 7 months with about 400 members participating in them. Riders were supported by the Congress for Racial Inequality or CORE. Throughout history the southern states has been a place of slavery and after it has been abolished, the south finds a hard time integrating African Americans into daily lives. As a result of this behavior, the races are segregated. In the south the freedom riders faced many oppositions by legal forces to stop their protests. Rosa Parks was the first person to start the fight for racial equality on busses and after winning in court, the riders wanted to mirror her efforts. The riders entered Montgomery Alabama and were promised police forces waiting for them at the depot to provide arms. The depot was supposed to be secured. It was told that a plane would fly over the bus, and police would be located at certain spots for them. Instead of police, they were greeted by white men with weapons. In Jackson Mississippi freedom riders were flooding jailhouses. So many of them were being arrested that they were to be transferred 120 miles away to Parchman. The riders were put in maximum security units in parchman deep into a 18,000 acre-prisonShow MoreRelatedFreedom Riders By Rosa Parks Actions And Advised By Martin Luther King Jr.1275 Words   |  6 PagesFreedom riders fought for racial equality among African Americans in America in the 1960’s. Their purpose was to first stop segregation of transportatio n, and then later expand to racial equality everywhere. They were inspired by Rosa parks actions and advised by Martin Luther King Jr. The freedom riders protests lasted 7 months with about 400 members participating in them. Riders were supported by the Congress for Racial Inequality or CORE. Throughout history the southern states has been a placeRead MoreMartin Luther King Jr. Essay1862 Words   |  8 Pagesbut the content of the character,† (Martin Luther King Jr,1963) Martin Luther King Jr. was a smart child and had a good childhood. He learned values from his parents, and Martin Luther King Jr was a man of much wisdom during his time. He was a major contributor to the civil rights movement, and those contributions have profound effect even today. Michael Luther King was Martin Luther King Jr’s name when was born. His parents changed his name to Martin Luther King when he was just a young boy. TheyRead MoreA Comparison Between Booker T. Washington (19th century) and Martin Luther King Jr. (20th century)5383 Words   |  22 Pagesfacilities more equal. Although he advised African-Americans to abide by segregation codes, he often traveled in private railroad cars and stayed in good hotels. Any number of historic moments in the civil rights struggle have been used to identify Martin Luther King, Jr. -- prime mover of the Montgomery bus boycott, keynote speaker at the March on Washington, youngest Nobel Peace Prize laureate. But in retrospect, single events are less important than the fact that King, and his policy of nonviolentRead MoreEssay on The Glory and The Dream9497 Words   |  38 Pagespromises were made? a. The importance of the election of 1932 was if Roosevelt (who won) was very similar to Hoover as president, people would revolt. Roosevelt had confidence that he would aid people out of the Depression. Chapter 2 1. What actions did FDR take in the 1st 100 days? a. In FDR first 100 days, he created the Civilians Conservation Corps (CCC), the Agricultural Adjustment Act (AAA), and the Federal Emergency Act. He also departed from the gold standard, established the National

Internet Business

Question: What is Internet and how effective it is in business area? Answer: Internet and how effective it is in business area, bring the idea for establish my business research topic which is implement online takeaway delivery in Indonesia especially Jakarta. It is very important to gain more external knowledge in the field of culture where it will lead to the research about the consumer culture and behavior and also market research in Indonesia especially Jakarta. How is the lifestyle in Indonesia compare to Australia as the country that bring this online takeaway idea to be implement in Indonesia will also be discussed, where this will assist in adopting the ideal strategies to run and implement this online takeaway delivery to be succeed in Indonesia especially Jakarta. Based on the current existence of online takeaway delivery that already running in Australia, we will do some research about how the system running base on how they do the delivery, therefore we can have a look at how the business model can be implement in Indonesia. An analysis of the com petitor in Indonesia (foodpanda.co.id, raja-makan.co.id and pumasera.com) will be explored to help the hypothesis about how this online takeaway delivery works and what are other potential that can be explore more to make this online takeaway delivery more effective among their competitors. Another important factor to look out for is how we will determine the target market, financial or cost planning, behavioral-economics in Indonesia and how the consumer behavior will determined how this online business type will works in Indonesia. Consumer culture When we talk about consumer culture, we need to understand what is Culture at first. Based on, they mention that the definition of culture is become a controversy and the terms itself has been used in many variety ways, the common definition that has been used is that complex whole which includes knowledge, beliefs, arts, morals, laws, customs, and any other capabilities and habits acquired by [a human] as a member of society. Cross border, population such as migration brings the diversity among the society. This diversity often refers to the difference in behavior, traditions and customs, where this can bring us to know more lately about consumer behaviour in Indonesia especially Jakarta. The reason we discuss about the culture at first is to know more about the culture in Indonesia regarding the business that we will run in Indonesia is because, it is believed that culture is a noticeable variable in interface acceptance and as in this online business, interface aspect is involved in it. Indonesia culture is very rich, where most of it is intertwined with religion and old age traditions with western thoughts brought by Portuguese trades and Dutch colonist. Their concept and basic principles is include the concepts of gotong rayong (mutual assistance) and musyawarah (consultations) to result in mufakat (agreement) in Bahasa terminology. This system is still very much in Use in the community life within the country. Indonesia art and culture has been shaped around its hundred of ethnic groups, which have shifted over the centuries. In modern-day, Indonesians culture is blend with some of cultural aspects from Arabic, Chinese, Malay and European sources. Consumer culture itself has three main perspectives where one of it viewed that consumer culture is based on commodity production, which caused the material culture in form of consumer goods, and sites where we can purchased and consume. This perspective can be related in terms of not more about the goods but more in the variety of Indonesian culinary for the online food takeaway delivery in Indonesia especially Jakarta. By looking from this perspective, where Indonesia known for their rich culture and their variety of their local food and restaurant, gives us perspective that this business has a potential to be run in Indonesia especially Jakarta. Sociological view as the second perspective can be related in the satisfaction of the consumer after they purchased the good where in this business is more the satisfaction in purchasing online takeaway food delivery. As the business is more about services, the emotional experiences of consumption (in this business is more about experience s after use the service) as the third perspective from consumer culture might be important to monitored. By doing research of consumer culture, socio cultural, experimental, symbolic, and ideological aspects of consumption will be addressed. In order to use this consumer culture terms, the world of goods and their principles of structuation are central need to be emphasised in order to understand the contemporary of the society. This involves dual focus: firstly, on the cultural dimension of the economy (symbolisation and use of material goods as communicators not just utilities) and secondly, the economy of cultural goods (market principles such as supply, demand, capital accumulation, competition that operate within sphere of lifestyles). In this project, the goods is more about the food, where so many culinary in Jakarta which can attract both local people and new comer or international tourist, and this can help the impulse of buying or purchasing and this will lead in to the ec onomy aspect in the country regarding revenue per capita from this food and beverage sectors. Consumer behavior: Before highlighting the lifestyle of Indonesia, the researcher should focus to discuss on the importance of consumers behavior. Blomme and Bornebroek-Te Lintelo (2012) stated that consumers behavior is nothing but the study of an individual or a group. While purchasing a particular product, the target consumers intend to acquire an in-depth knowledge about this particular brand with the help of various promotional tools of media. Therefore, the consumers come to know about the necessary information about the product. Now-a-days internet has become one of the most effective tools of media based on which people from different geographical boundaries get the opportunities to have detailed information about the business process and services. In order to highlight the lifestyle Indonesia, three primary factors should be pointed out first that include the behavior of people, the eating habits of people and the wok culture of people. As opined by Boiral and Paill (2012), Indonesian people seem to be very curious. The people like to ask numerous questions without making any personal attack. Therefore, before using the online food delivery service, the inhabitants of Indonesia like to make effective questions first regarding the service process of various online food delivery organizations like foodpanda.com. Based on the customer service system of this particular organization, the target consumers of Indonesia decide how they would like to use the service or the product. The people in Indonesia especially in Jakarta is most endowed with Muslim community possessing the habit of rising early in the morning. Therefore, the online service providers should maintain the customer service system for twenty-four hours. As a result, t he consumers would be able to get online service system at any time. As per the eating habit of Indonesian people, it has been observed that rice and vegetables and fish are the primary foods based on which they have to lead their effectively. Most of the Indonesians like to use their hand at the time of having foods. Spoons and forks have been used in rare cases. Therefore, the online food delivery organizations have to keep those factors in mind while using their product and services. The managers have to instruct the employees to focus on the interest of the people of Indonesia so that their different tastes and wishes can be fulfilled. One of the most important characteristics in the eating habit of Indonesians is that people like to have their food fast as well as silently. As per the point of view of Bond and Muethel (2012), the service providers of online food delivery organizations intend to focus for preparing such kind of food that can be taken fast having a quick digestive process. According to Dent and Whitehead (2013), business organizati ons should always expand their business process as per the response and requirement of the target consumers. Online food delivery organizations such as foodpanda.com should keep those kind products, which are in favor of Indonesian people and their lifestyle. Among the other habits, the importance of work culture inside the company is highly prominent. As per the work culture of Indonesia, it has been observed that providing twelve-hour service at the workplace has become a traditional culture of the Indonesian people. Consequently, the target consumes of Indonesia get the opportunity to receive the service at any time. With the help of online service procedure, the customers can provide their feedback immediately. At the same time, the service providers as well get the scope to inform their business agenda to the customers for drawing their attention. In addition, people of various culture and background from different geographical area get the opportunity to communicate with the service providers of online food delivery organizations of Indonesia especially on Jakarta (Eid et al. 2012). This is the most effective ways of expanding the entire business in various multinational countries beyond going in the Indonesian market. Analyzing the consumer behavior is possessed with several strengths and weaknesses. Business experts can get an immediate feedback from the consumers. As per the feedback, the managers can form their business strategy. Consumer behavior is not devoid of some of its negative effects as well. If the competitors maintain promotion that is more effective the consumers get attracted towards their product. Target Market: As per the point of view of (Fox et al. 2012), three primary aspects are mainly responsible for the market segmentation. These aspects include demographic market segmentation, psychographic market segmentation and geographic market segmentation. The target consumers have been selected as per these three market segmentation categories. The marketing managers of various business organizations like to segregate their demographic market as per the gender, age and income status of the people. Hassard and Pym (2012) opined that, the percentage of male categories is higher than the female categories in Indonesia. As a result, Indonesian business organizations like to involve male employees within their business process. In addition, online food delivery services primarily intend to hire male employees due to several reasons. Consumers after giving the order of their favorite food through online, the service providers have to deliver those products through online. In this situation, business organizations like to depend regarding the delivery process on the male employees rather than the female one. Therefore, Indonesia has become more privileged in this particular case as this geographical area is primarily endowed with male genders. Target consumers for food industry can never be segregated as per the age group. People of different age group have been decided as their target customers. Indonesian people especially people of Jakarta are not that much strong in their economic status. Therefore, the online business organizations of Indonesia have decided to make and provide such kind of products that people of different level of income can purchase their products (Hayati and Caniago 2012). foodpanda.com is not exceptional to that. This particular business organization has intended to provide low cost product to the customers so that people of different background can be able to purchase their product. As per the geographical segmentation, it has been observed that online business organizations are able to draw the attention of people from different geographical area. In case of Indonesian food-delivery shops, the business experts have decided to reach the doorstep of various geographical boundaries. Therefore, by u tilizing the popularity of media, the business market analysts have decided to reach their target group. Customers would be able to order their favorite dishes through online (Hou, Luo and Al-Tabbaa 2012). The service providers would be responsible to deliver their product within time. As a result, it is undeniable that online business process is not restricted to any particular geographical area. The service providers are very much successful to provide an effective service to the target consumers with the help of online business services. Psychographic market segmentation is primarily based on the personality, motives and lifestyle of the people. The lifestyle of Indonesian people has already been discussed in this particular study. As per the lifestyle of the people, it has been observed that people of Indonesia like to have their food fast. They wish to use their hand instead of spoon or fork while eating. As per their food habit, the food business experts like to form their business strategy and prepare the product for drawing the attention of the people. Therefore, it is highly important to focus on the geographic, demographic and psychographic market segmentation in order to select the target consumers for online food delivery organizations of various countries (Jafri 2012). At the same time, it is also undeniable that business organizations should never make their product for specific target group. Foodpanda.com has a tendency to satisfy the demand of a specific kind of group in Indonesia. Competitors analysis Foodpanda.com is one of the most popular online food delivery marketplaces occupying a predominant place throughout the world. Established in 2012, this particular online organization has founded 500 online sites throughout the world. More than 3,700 people have been employed within the business process of foodpanda.com. This particular organization has created a satisfactory image in the Indonesian countries. After establishing their business in different geographical areas, this particular organization has become a threat for the competitors. Raja-makan.co.id and pumasera.com are the primary competitors of the foodpanda.com. On one hand, raja-makan.co.id intends to concentrate on brand value strategy in order to draw the attention of the customers. As per the brand value strategy, this particular organization likes to concentrate on the quality of products. A large number of Indonesians intends to use the products of raja-makan.co.id. On the contrary, foodpanda.com primarily concen trates on low cost product strategy. As per the low cost strategy, business organizations are able to provide products in cheap costs so that people of different levels can get the opportunity to purchase their products (Lammers and Hickson 2013). Before making a market strategy, organization such as foopanda.com likes to make an effective market survey, based on which the marketing managers come to know the competitors market strategy and policy. In order to create a market demand, making an effective competitive analysis is very much important. Lee and Lawrence (2013) on the contrary mentioned that competitive analysis is highly needed for maintaining a promotional activity of brand or products. Promotion is one of the most effective parts to create a demand of products in the market. Therefore, while making an effective promotional strategy, the business organizations should acquire a clear and in-depth knowledge about the competitors promotional strategy and policy. If foopanda.com intends to keep a large amount of money for promoting their brand through electronic media, raja-makan.co.id should never be step back. In fact, this particular organization can utilize the popularity of new media based on which they can reach a large number of target customers for using their services. The realm of new media is more wide and vast (Nichols 2013). People of different geographical boundary can gather knowledge about the service and product quality of these organizations. In this way, Furthermore, direct market selling is another type of effective procedure to deal with the target consumers face to face. As a result, the service providers are able to gather an immediate feedback from the customers. However, if an organization is able to collect an immediate feedback from the target group with the help of direct selling method, the other organization should definite follow the competitive strategy. This organization may apply personal selling method based on which the service providers and the service users would be able to make an effective communication. As per the immediate response achieved from the customers, the service providers would be able to change their business policy at the proper time. Business models Business model is nothing but the systematic plan or procedure organized by a company. Based on the business model, various business organizations are to plan their revenue structure, their budget making, their balance regarding profit and loss and so many. Different business organizations like to follow various business models (Pettinger 2013). Online food delivery services are not exceptional to that. As per the lifestyle of Indonesian people, the organizations such as foodpanda.co.id, raja-makan.co.id and pumasera.com like to follow several business models for the business progress, which are as follows: Foodpanda.com likes to follow Brokerage business model while maintaining their business successfully. As per this particular business model, one individual broker likes to act as a intermediate in between the seller and the consumes to maintain an effective communication. The primary responsibility of this broker is to transmit necessary information to the consumers and to decode relevant feedback to the sellers as well. For this particular business, online or internet media has been considered as the broker (Robbins et al. 2013). With the help of internet media, the target customers intend to express their point of views about the service procedure or the product quality of that particular organization (Ruiz-Palomino, Martnez-Caas and Fontrodona 2013). Within the online website, one public forum has also been created. With the help of this public forum, the business service providers can communicate with the customers directly in order to get an immediate response from them. On the other hand, consumers as well get the chance to share their point of views regarding the business service process (Runhaar, Konermann and Sanders 2013). As a result, the organization can easily come to know the satisfaction level of consumers. While delivering the product to the customers of different geographical areas of Indonesia, foopanda.com likes to prefer motorbike rather than a private car. This organization being an online shop is able to draw the attention of numerous remote areas. Private cars may not be reachable to every locality of Indonesia. Therefore, motorbike remains as the suitable option for delivering the product in various remote places of Indonesia. In addition, Samad (2012) opined that the service of a motorbike is faster than a car. After giving an order, the customers generally wait eagerly for the arrival of service providers for home delivery. In this situation, the service providers have to play a major role to deliver the product to the consumers doorstep within time. Behavioral economics Indonesia has been considered as the fourth largest countries throughout the world. As per the structure, economic strength, this particular country has remained as an advanced one till now. Therefore, the financial status of Indonesians is strong enough to purchase costly products. Therefore, the business organizations while making their brands have to keep these factors in mind. The business experts should follow the business strategy in such a way that people of different economic background can be able to purchase the service of these online food delivery services. Among the South-East Asian countries, Indonesia belongs to the largest economical background. Many industrialized countries have considered Indonesia as their members due to its sound economical status. Despite all these factors, Indonesia likes to depend still on the domestic market. As a result, this particular concept has become a facility for the Indonesian businesspersons Smith, Farmer and Yellowley 2013). This is one of the biggest reasons for being successful for the companies like foodpanda.co.id, raja-makan.co.id and pumasera.com. They are successful enough to draw the attention of target consumers of Indonesia. The people of Indonesia as well have showed their wide response to use the products and services of those online shops (Wu and Parker 2012). Economical strength is definitely a positive outcome because of which Indonesia has become a technologically advanced country. The people of Indonesia as well are very much accustomed with the advancement of technology (Symon and Cassell 2012). Therefore, the business experts of these organizations like foodpanda.com do not have to face numerous challenges in order to convince the customers to use their services. The people have already understood about the advantages of purchasing foods from any online shops. Consumers do not have to visit the place physically to utilize the service of this organization (Westwood and Rhodes 2013). The services providers like to bring the products of customers to their doorsteps. Gap in the research work: While conducting the literature review part, the researcher has overlooked some of the major issues. The researcher has concentrated on the organizational culture, organizational behavior, competitors analyses to discuss the effectiveness of internet. The researcher could have been focused about the various kinds of marketing mix structure in order to make effective promotional activities. In addition, the researcher fails to highlight what kinds of management style the business organizations should follow while maintaining their business successfully (Wilson 2013). Furthermore, online media has not been utilized properly for promoting the online food delivery business. Therefore, the researcher should keep those factors in mind. Conclusion: This particular study has provided an in-depth understanding about the effectiveness of online business in the current era. Indonesia being a developed country as well as one of the largest one is successful enough to run online business. This specific study has focused to mention different factors associated with Indonesian cultures. Based on those factors, the business organizations have molded their business strategy. 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