Self-identity image ads Essay Example | Topics and Well Written Essays - 1500 words

Self-identity image ads - Essay Example Thereby, these ads convince the consumers to buy that particular product so as to discernibly project their self image as an affiliate of the projected idealized person-type. Simply speaking, if advertisers do happen to contrive and popularize idealized notions of self identity, there is nothing wrong with it. Practically, all creative art forms directly or indirectly try to aspire for an idealized version of the subjects they focus on. However, the sad thing is that self identity image ads are not that innocent or innocuous. Advertising may be an art form, but it is an art form that always has concrete commercial objectives and goals. In a generalized context, not all self identity image ads may be unethical. However, a major proportion of the self identity image ads are unethical in the sense that they tend to exploit the recidivist and conservative values, notions and aspirations pertaining to gender, race and class, to play on the innate fears, anxieties and concerns of the targe ted consumers (Danesi, 2008, p. 148). They take advantage of the fact that not all viewers do have the analytical insight and critical knowledge to be able to see through the psychological manipulation they resort to. The irony is that even some of the seemingly progressive brands do resort to conservative notions of gender, race and class, to play on the emotions, fears and anxieties of the potential consumers. They rely on the power that traditional symbols and motifs pertaining to gender, class and race do command, to psychologically coerce their target consumers. This is indeed utterly unethical, immoral and highly deplorable. Even in the current times when the traditional gender roles are undergoing much change, it is a fact that a considerable proportion of populations in both the developed and developing societies does carry patriarchal notions of gender identity and gender roles (Wolf, 2002, p. 11). Most of the times, both men and women

New Technologies and Documentary Storytelling Essay

New Technologies and Documentary Storytelling - Essay Example This paper discusses that the new technologies upcoming in the media industry such as video editing and digital camera software, have made documentary filmmaking a product of storyteller’s persistence and vision, the storyteller is normally the director of such documentary. Many viewers have had a stuffy perception of what constitute documentary storytelling; however, the impact of the new technologies on documentary storytelling has changed the perspective on documentary storytelling, which has become a short form of digital media production due to the presence of digital camera software. This has allowed people to across the world share the elements of their life stories. Video editing software has also enabled documentary storytelling to include film techniques that are digital equivalent, animations, motion video with sound, and other kinds of non-physical media. This report stresses that new technologies are changing documentary storytelling very fast in the way they are produced, experienced, and distributed. Many media scholars have come up with numerous digital camera and video editing software that has seen documentary storytelling hit a higher notch. Production and directing has become more effective and efficient. Because of this, many people share their life stories and the natural situation of the world and real circumstances facing the world. Although media industry previously had difficulty applying media techniques to documentary storytelling, the rising technologies has made it much easier for their production. Effective documentary storytelling by storytellers is a result of personal desire to explore real life situations and share nonfictional motion pictures on televisions. The new technologies has changed documentary storytelling through the availability of photography, audio, video, and digital camera software, which has cre ated a shift from passive media users to active media consumers. Due to these new technologies, media consumers are currently playing main roles as agents of interaction that transform media uses. Through the new technologies that acknowledge the present state of documentary storytelling in terms of production, experience, and distribution, documentary storytellers can now shed new lights when developing experiences of non-fiction media (Rony, 2007). Being a documentary filmmaker, storyteller means more than journalism profession in the media industry. This is basically because documentary storytelling involves a wide sort of motion nonfictional pictures that are intended to document some reality aspects majorly for the purposes of maintaining a record of history. This needs utilization of quite a number of media principles and regulations such as fair use of stories involving people and the world. Documentary filmmakers create an easy, clear statement of reasonable and fair approac hes to fair use through their professional associations. Fair use, in some circumstances, is the right to quote materials that is copyrighted without paying for or asking authority and permission for it. Being a storyteller demands a understanding of the essential feature of copyright law. This is because copyright is very important in the profession and is applicable to the production of any kind of media